TRADITIONAL TV NETWORKS VS DIGITAL PROVIDERS: THE SHIFT OF COMPETITION AND THE FUTURE OF NEW CONTENT, WITHIN THE CONTEXT OF GLOBAL CONTENT CONSUMPTION AND ADAPTATION

Linear broadcasts have long been recognized as traditional television models, relying read more on scheduled programming via public channels. In contrast, digital services operate on ad-supported systems, with global streaming giants, major competitors, and Apple TV+ serving as leading platforms. As viewer preferences shift, rivalry between convent